Post by account_disabled on Feb 18, 2024 1:48:35 GMT -5
Types of conversion funnels The truth is that there are different opinions regarding the terms that should be used for each type of funnel. Some make a difference between sales funnel and marketing funnel. Others use sales funnel to refer to the entire process in general, which others know as conversion funnel. But to make it easier, the most important thing is that you understand that all funnels pursue the same objective: a conversion . We like this term because it generally describes what we are looking for with the funnel. Now, the adjective we add depends a lot on the objective we pursue . In any case, the principles remain.
The only thing that changes is the objective that each one phone numbers data pursues. Even so, there are those who think that these are not different funnels, but that each one is part of the same conversion funnel, each being the stage of a conversion funnel: traffic (top of the funnel), acquisition and maturation of leads (middle of the funnel). funnel), sales and loyalty (bottom of the funnel). No matter how you see it, whether as different funnels or as each stage of a conversion funnel, the most important thing is to understand the difference we are looking for in each one. In this sense, we can talk about three types of funnels or three stages in the conversion funnel:: 1.
Traffic funnel The purpose of this funnel is to increase traffic, making the user go from not knowing our brand to reaching our website or social network profile. At this point, we can start working on it so that it becomes a potential client. This is usually done with blog posts, infographics, podcasts, newsletters... 2. Funnel for capturing and maturing leads Then, the lead acquisition and maturation funnel enters. The idea is to generate valuable content that makes users understand their needs and see the potential of our brand . funnel mainly belong to the marketing team. Hence, some consider these two funnels as one and call it a “marketing funnel.
The only thing that changes is the objective that each one phone numbers data pursues. Even so, there are those who think that these are not different funnels, but that each one is part of the same conversion funnel, each being the stage of a conversion funnel: traffic (top of the funnel), acquisition and maturation of leads (middle of the funnel). funnel), sales and loyalty (bottom of the funnel). No matter how you see it, whether as different funnels or as each stage of a conversion funnel, the most important thing is to understand the difference we are looking for in each one. In this sense, we can talk about three types of funnels or three stages in the conversion funnel:: 1.
Traffic funnel The purpose of this funnel is to increase traffic, making the user go from not knowing our brand to reaching our website or social network profile. At this point, we can start working on it so that it becomes a potential client. This is usually done with blog posts, infographics, podcasts, newsletters... 2. Funnel for capturing and maturing leads Then, the lead acquisition and maturation funnel enters. The idea is to generate valuable content that makes users understand their needs and see the potential of our brand . funnel mainly belong to the marketing team. Hence, some consider these two funnels as one and call it a “marketing funnel.