Post by account_disabled on Feb 17, 2024 23:21:48 GMT -5
Chatbot predictive analytics Privacy & Security Marketing B2B Marketing 2021 Trend 1: Ominichannel Marketing Omnichannel marketing is the process of ensuring customers and prospects have a seamless experience with a company, regardless of the channel or device they use. The term “omnichannel marketing” has been a marketing buzzword for a few years now.
However, in 2021, the strategy is arguably more relevant than ever, with 90% of customers expecting consistent interactions across channels. The number of ways a consumer can interact with a business is Mobile Phone Number continually increasing. 15 years ago, the average consumer typically used two touchpoints when purchasing an item, and only 7% regularly used more than four. Today, consumers use nearly six touchpoints on average , with nearly 50% regularly using more than four. Omnichannel marketing also impacts customer loyalty, with companies that adopt omnichannel strategies achieving that don't.
The position of omnichannel marketing is undeniable, currently the majority of companies (55%) do not have a cross-channel strategy. To stay ahead, brands need to ensure it is part of their B2B marketing strategy in 2021. It is vital that businesses present a uniform and consistent voice and message across all mediums. This includes digital channels like the company website and social channels , as well as physical storefronts. Source: financesonline.com/what-is-omnichannel-marketing/ Marketing B2B 2021 Trend 2: